你好

Creative Director/ Art Based
@izmaelcrespo
izmaelcrespo@gmail.com

Ready Freddy:
- I speak English, Spanish.
- Digital Crafting and Handcraft

On the way:
Studying Mandarin (Simplified)
- Eating spicy asian food. Trying ‘huh’.
- Publish my Street Photo Book
in a Magazine.

Work Experience
Circus Grey (Peru)
Carne Prime Advertising House (Peru)
Mullenlowe SSP3 (Colombia)
Media.Monks (CO-MX)
DAVID The Agency (Colombia)
DDB Group Hong Kong (Asia)
GUT Asia (Currently)

I’m Ismael Crespo, but my friends call me IZMA, IZ, or YZ. Or 奕喵. Born and raised in a lively 90s neighborhood in Lima, Peru, my childhood was a canvas of art. I dove into the world of graffiti and muralism under the name ‘Portah,’ as part of a large crew of artists called OVC. From 2005 to 2015, I made my mark by creating massive murals for various events.

I later delved into Web Development and User Experience, earning a technical degree from SISE in 2014. I transitioned from street walls to design software. As an Art Director, I’ve crafted bold ideas for national brands like BCP, San Fernando, and Cemento APU at CircusGrey (Peru).

Graduating from four advertising schools, including Leo Design and La Calle Creativa, fueled my desire to explore international markets. After moving to Colombia, I teamed up with global giants like Bayer and AB InBev at MullenLowe SSP3, developing worldwide campaigns for Spotify at Media.Monks.

My journey continued at DAVID The Agency in Bogotá, where I collaborated on campaigns for Corona and Budweiser, earning accolades such as Agency of the Year. In 2024, I embarked on new adventures as a Creative Director at DDB Group Hong Kong, leading projects for McDonald's and Mars Group across six countries in the APAC and Southeast Asia.

My career is the recipient of numerous prestigious awards, highlighted by the first Titanium Lion awarded to China for Corona Extra Lime. My accolades include 13 Cannes Lions, 11 Clio Awards, 16 Effies, 4 D&AD Awards, and 7 LIA Awards, among others. I was recognized as one of the top 10 Art Directors by the One Show Festival in 2023.

Currently, I am working as an Associate Creative Director at GUT Asia.

我是伊斯梅尔·克雷斯波（Ismael Crespo），但我的朋友称我为IZMA、IZ或YZ，或者奕喵。我出生并成长于秘鲁利马一个充满活力的90年代社区，我的童年如同一幅艺术画布。我以“Portah”的名字进入涂鸦和壁画的世界，成为一个名为OVC的大型艺术家团队的一员。从2005年到2015年，我通过为各种活动创作大型壁画而留下了我的印记。后来，我深入研究了网页开发和用户体验，并于2014年获得了SISE的技术学位。我从街头墙面转向设计软件。作为艺术总监，我为BCP、圣费尔南多（San Fernando）和Cemento APU等国家品牌在CircusGrey（秘鲁）创作了大胆的创意。我从包括Leo Design和La Calle Creativa在内的四所广告学校毕业，这激发了我探索国际市场的愿望。搬到哥伦比亚后，我与拜耳和AB InBev等全球巨头在MullenLowe SSP3联手，为Spotify在Media.Monks开发了全球性广告活动。我的旅程继续在波哥大的DAVID The Agency进行，我在那里合作了Corona和百威的广告活动，并获得了如“年度最佳代理机构”等荣誉。2024年，我以创意总监的身份在DDB Group Hong Kong开启了新的冒险，领导麦当劳和玛氏集团在亚太及东南亚六个国家的项目。我的职业生涯获得了众多顶尖奖项的认可，其中最突出的包括为Corona Extra Lime获得的第一个颁发给中国的钛狮奖。我的荣誉包括13个戛纳狮奖、11个克里奥奖、16个Effies奖、4个D&AD奖和7个LIA奖等。我在2023年被评选为“一Show”节日的十大艺术总监之一。目前，我在GUT Asia担任联合创意总监。