✺
CRAVING
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§IXPACK§
✺ CRAVING ✴ §IXPACK§
An initiative to promote responsible drinking at home. With home-delivery of food and alcohol surging while people are in lockdown, The beers arrive disguised in iconic fast-food packaging such as a cheeseburger meal, pizza or fried chicken in order to trigger a food craving just as people start to drink.
TV’s SPOT
→ ✷ Lockdown made app delivery services in Colombia rise by 220%, becoming the first ordering option for food and alcohol. Beer consumption at home has also seen a considerable increase. That is why Aguila, the most popular beer in Colombia, decided to create CRAVING SIXPACKS. ✷ ←
→ ✷ Lockdown made app delivery services in Colombia rise by 220%, becoming the first ordering option for food and alcohol. Beer consumption at home has also seen a considerable increase. That is why Aguila, the most popular beer in Colombia, decided to create CRAVING SIXPACKS. ✷ ←
When beer was ordered in delivery apps, people received the usual six packs of our beer, but this time disguised as the most iconic food packages (Hamburger, pizza, fried chicken) to make them crave something to eat at the exact moment they are about to drink.
Each sixpack comes with a discount to order food in the same app.